AI-powered marketing analytics

Stop guessing if your
Google Ads are working

You're spending money on ads every month. Metric Pulse tells you exactly what's working, what's wasting budget, and what to do next — in plain English, no agency required.

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14-day free trial
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metricpulse.co.uk — your dashboard
Ad spend this month
£1,240
↑ +12% vs last month
Leads generated
34
↑ +8 vs last month
Cost per lead
£36
↓ Down from £48
✦ AI INSIGHT
Your ad appeared at the top of Google 43% of the time. A competitor is beating you on 6 out of 10 searches for "plumber Bristol" — increasing your bid by 15% on this keyword could reclaim top position.
Google Ads
Search Console
Bing Ads
Clarity
Connects with your existing tools
Google Ads
Search Console
Bing Ads
The problem

Small businesses are flying blind

You're paying for ads every month. But without a £1,000/month agency or a marketing degree, it's nearly impossible to know if that money is actually working.

Your data is scattered everywhere
Google Ads, Search Console, Bing, Analytics — four different dashboards with inconsistent numbers and different terminology. Making sense of it takes hours.
The jargon makes no sense
Impression share. CPC. CTR. Quality score. If you're a plumber, a solicitor, or a gym owner — these words mean nothing. But they're all you see in Google Ads.
No idea if any of it is working
You're spending £500, £800, £1,500 a month on ads. But how many leads did that actually generate? And what did each lead cost you? There's no simple answer.
Agencies are too expensive
A proper PPC agency costs £600–£2,000 per month on top of your ad budget. That pricing excludes the majority of small businesses who need help the most.
Existing tools aren't built for you
SEMrush, Ahrefs, AgencyAnalytics — every tool on the market is built for marketing professionals, not for the business owner who just wants to know if their ads are working.
Budget wasted on bad keywords
On average, small businesses waste 20–30% of their ad budget on keywords that never convert. Without proper analysis, that money just disappears every month.
How it works

Up and running in minutes

1
Connect your accounts
Link your Google Ads, Search Console, and Bing accounts in one click using your existing login. No technical setup, no developer needed.
2
We translate your data
Metric Pulse pulls everything together and rewrites your marketing data into plain English — no jargon, no confusion, just a clear picture of what's happening.
3
Know exactly what to do
Every week you get specific, actionable recommendations. Not vague advice — concrete steps like "pause this keyword" or "increase your bid by 15% here."
Features

Everything you need, nothing you don't

Built specifically for small business owners — not agencies, not marketing teams. Just clear answers to the questions that matter.

All your data, one dashboard
Google Ads, Bing, Search Console, — all pulled into one place with consistent, plain English labels on every metric.
Core feature
AI insights every week
Powered by Claude AI, your weekly report tells you what improved, what declined, and gives you one specific action to take — in plain English.
AI powered
True cost per lead
Our tracking script connects each Google Ad click to actual contact form submissions — so you can see exactly which keywords generate real enquiries.
Lead tracking
Negative keyword automation
We find the searches wasting your budget and suggest them as negative keywords for your review. One click to block them and stop the waste.
Save money
Competitor intelligence
See which competitors are outbidding you on your most important searches, and get specific advice on how to compete more effectively.
Stay ahead
Weekly email reports
A simple summary lands in your inbox every Monday — readable in under 2 minutes, with no jargon and one clear action to take this week.
Stay informed
SEO and site health
Track your organic search performance alongside paid ads. Get a Metric Pulse site score and plain English explanations of any technical issues slowing you down.
SEO included
Ask your data anything
On Starter and above, chat directly with your marketing data. Ask "why is my cost per click going up?" and get a real answer based on your actual numbers.
AI chat
Send to developer
Found a site issue? One click converts the plain English explanation into a technical brief your developer can act on immediately — no back and forth needed.
Unique feature
hard-hat

Trades businesses spending £300–£1,500/month on Google Ads who have no idea which jobs are actually coming from their ads.

Plumbers · Electricians · Roofers · Builders

Professional services firms who hand their Google Ads to an agency and then sit in monthly meetings nodding along without understanding the numbers.

Solicitors · Accountants · Consultants · Clinics

Local service businesses who know Google Ads should be working harder for them — they just need someone to show them where the money is going.

Gyms · Salons · Tutors · Estate Agents
Pricing

Simple pricing, no surprises

All plans include a 14-day free trial. No credit card required to start.

Free
£0/month
Connect all your data and see it in plain English. No time limit.
  • All data sources connected
  • Plain English dashboard
  • Basic metric explanations
  • Cost per lead overview
Get early access
Starter
£29/month
Weekly AI insights and keyword analysis. The step up most small businesses need.
  • Everything in Free
  • Weekly AI insights
  • Keyword intent analysis
  • Basic competitor data
  • 10 AI chat questions/month
  • Weekly email reports
Get early access
Most popular
Pro
£59/month
Full AI analysis, lead attribution, and content suggestions. For serious growth.
  • Everything in Starter
  • AI insights 3x per week
  • Full lead attribution
  • Full competitor analysis
  • Content opportunity finder
  • 50 AI chat questions/month
  • PDF report export
Get early access
Premium
£99/month
Daily AI, maximum chat usage, and conversion feedback direct to Google Ads.
  • Everything in Pro
  • Daily AI insights
  • 200 AI chat questions/month
  • Conversion feedback to Google
  • Auto disavow tool
  • Deep competitor reports
  • Priority support
Get early access
For agencies & resellers

Turn clients you can't afford to take
into recurring revenue

Got clients who can't justify a full retainer? Metric Pulse lets agencies resell white-labelled access at £15/seat (min. 10 seats). They get real value. You keep the relationship. And when they're ready to scale — you're already their trusted partner.

£15
Per seat wholesale
£30–50
Your recommended resell price
White label
Your brand, your product
Talk to us about agencies
Get started today

Find out if your ads are
actually working

Join small business owners who've stopped wasting budget and started making decisions based on real data. Free to start, no credit card required.

Get early access View pricing
No credit card required 14-day free trial Cancel anytime Built in the UK